True Jersey

Get your uniquely Jersey wares at our New Jersey shop, True Jersey. We are known for our genuine homegrown attitude and our local brand that reflects the culture and lifestyle in New Jersey. We offer a broad collection of apparels, hats, stickers, and other odds and ends that pay respect to the homeland. We aim to bring a little New Jersey love to both the locals and visitors alike. Shop online today from our website for one-of-a-kind t-shirts and accessories.

The founders met at a time when the stores were awash with mass-market apparel glorifying far away places like California and some closer to home like New York or Philadelphia. Shirts emblazoned with the names of these metropolitan brands were commonplace, but it was a challenge to find anything paying respect to the often ignored homeland.