Aroop

AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colors with intrinsic silhouettes are the brand’s identity.

We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle leftover small scraps on books, headbands, quilts and so.

The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colors with intrinsic silhouettes are the brand’s identity.

We are a homegrown sustainable and slow fashion production house and brand  We work with organic fabrics, use ethical practices, and are a made-to-order brand 🍀 We ensure minimum waste while upcycling products from our waste fabric - we make our own fabrics and develop our own prints!